Adobe’s presence at this year’s SXSW Film Festival will be noticeable, with 60 films using Premiere Pro to cut their footage, and another 60+ using Adobe apps to create their vision.
Adobe notes that this year’s number of films cut with Premiere Pro is over double that of 2014, with After Effects being the other popular tool with “80 filmmakers utilized Adobe’s industry leading visual effects tool.”
Adobe continues to grow in use, most likely due to their great accessibility with their Adobe Creative Cloud service. The tools have long been a force to be reckoned with, but many were scared off by the hefty price commitment. Now, with a reasonably priced subscription, anyone from student to studio can utilize some of the best video editing apps available.
Some of the films at SXSW using Adobe apps that Adobe makes note of sound awesome as well:
GTFO, a film that explores the video game industry and how it is riddled with discrimination and misogyny, A Wonderful Cloud, a romantic comedy about a couple playing out their real-world baggage in front of the camera, Twinsters, a story about twins put up for adoption and find each other with the help of a YouTube video, For Grace, a film about Curtis Duffy, one of the country’s most renowned chefs, who is building his dream restaurant at the worst moment of his personal life, Peace Officer, a feature documentary about the increasingly militarized state of American police as told through the story of William “Dub” Lawrence, a former sheriff who established and trained his rural state’s first SWAT team only to see that same unit kill his son-in-law in a controversial standoff 30 years later and Uncle John, a film about a small town bully turned born again Christian who goes missing and John, a loved member of the community, who is not a suspect, but has everything to do with it.
Adobe is also hosting their own sessions “geared toward creatives in video, design, graphics and Web development” in their Creative Camp. They have 2 cideo specific session: “Story Structure Secrets” and “Make Social Media POP! With Video”. The first will teach you how to “hook the viewer with a compelling opening, structure questions that engage the audience, and identify when it’s time to move from one scene to another” and more, all applied to any filmmaking venture. The second will teach you “how to create your video content and give it a professional look and sound on your iPhone or iPad with Adobe Premiere Clip, and then share it via social media channels for maximum reach.”
In addition to those, Adobe will also host two speaking events: “The Rise of the Creative Economy” and “The Innovation Revolution: Thinking Inside the Box”. The first sees Adobe’s Scott Belsky (VP of Mobile Products & Community, Co-founder of Behance) lead a discussion on creative careers’ role in today’s economy, the challenges facing pro creatives and how to navigate the waters. The second chronicles Adobe’s Kickbox experiment, where they “funded every single new product idea from any employee, no questions asked”. Adobe’s Chief Strategist and VP of Creativity Mark Randall will talk about the reasoning behind the project, and how “trust can transform good people into great innovators.”
The SXSW Film Festival is from March 13 – 21 in Austin, Texas. You can find out more about Adobe’s involvement and events in the press release below, and more about SXSW at SXSW.com
Finally, for all things Adobe, be sure to visit Adobe.com
2015 SXSW Festival: Here’s to Making it with Adobe Video Applications
What:
Adobe is proud to share that over 120 films screening at the SXSW festival this year were made using Adobe video applications, including 60 that were cut using Adobe Premiere Pro, the market-leading non-linear editor. These films include: 25 feature films, 29 short films and 6 music videos – more than double the number of total films at SXSW 2014 that used Premiere Pro. Additionally, over 80 filmmakers utilized Adobe’s industry leading visual effects tool, Adobe After Effects.
“We congratulate all the filmmakers who worked to be selected for SXSW,” said Anita Engleman, Group Product Marketing Manager, Creative Cloud Video Segment at Adobe. “Adobe prides itself on providing a tightly integrated set of creative video tools that offer a productive and efficient workflow for professionals at every level. We are honored that our tools have played a role in these talented filmmakers’ success.”
Additionally, Adobe will be hosting their own sessions geared toward creatives in video, design, graphics and Web development, at their Creative Camp on Friday, March 13 and Saturday, March 14. Video Specific sessions include: “Story Structure Secrets”and “Make Social Media POP! With Video”.
Who:
2015 SXSW Films edited with Adobe video production tools, include: GTFO, a film that explores the video game industry and how it is riddled with discrimination and misogyny, A Wonderful Cloud, a romantic comedy about a couple playing out their real-world baggage in front of the camera, Twinsters, a story about twins put up for adoption and find each other with the help of a YouTube video, For Grace, a film about Curtis Duffy, one of the country’s most renowned chefs, who is building his dream restaurant at the worst moment of his personal life, Peace Officer, a feature documentary about the increasingly militarized state of American police as told through the story of William “Dub” Lawrence, a former sheriff who established and trained his rural state’s first SWAT team only to see that same unit kill his son-in-law in a controversial standoff 30 years later and Uncle John, a film about a small town bully turned born again Christian who goes missing and John, a loved member of the community, who is not a suspect, but has everything to do with it.
Where:
The films are screening at the SXSW Film Festival, which takes place March 13 – 21 in Austin, Texas. For additional information on the schedule of showings, please check the SXSW Festival website.
In addition to the films, Adobe will be participating in two speaking engagements during the festival:
“The Rise of the Creative Economy”
Speaker: Scott Belsky, Adobe VP of Mobile Products & Community, Co-founder of Behance
Monday, March 16, at 12:30 p.m.
JW Marriott, Salon D, 110 East 2nd Street.
“The Innovation Revolution: Thinking Inside the Box”
Speaker: Mark Randall, Adobe Chief Strategist, VP of Creativity
Sunday, March 15, at 12:30 p.m.
Hilton Austin Downtown, Salon D, 500 East 4th Street.
