Not only is the Blackmagic Cinema Camera shipping…but it’s shipping at a discount. According to their press release dated August 2, 2013, it’s a
permanent discount making the Blackmagic Cinema Camera EF retail at: $1,995. Always as stealthy as ninjas, the Blackmagic made this announcement to the surprise and delight of everyone who has been considering the Blackmagic Cinema Camera.
Writer Joe Marine of NofilmSchool published the following interview (source not cited), where CEO of Blackmagic Design Grant Petty talks about their decision to drop the price of Cinema Camera:
“We have worked very hard over the last year to be able to build the Blackmagic Cinema Camera at a lower cost so we can reduce the price and allow access to digital filming to a wide range of cinematographers and photographers.
We have done it and from today the Blackmagic Cinema Camera EF and MFT models will be reduced in price to US$1,995. This is very exciting and is one of the proudest moments of my life to be able to do this!
I think people will be able to use the savings to invest in some exciting lenses and rigs to really boost the creative possibilities. The Blackmagic Cinema Camera is a fantastic design that’s now well proven. The advantage of the 2.5K sensor is it has enough resolution to eliminate the bayer resolution loss of a HD sensor, but when shooting RAW it produces files that are too not to big to store and work with easily. It’s a fantastic solution.
All orders placed that have not yet been filled, can be reduced to the new lower price.”
Petty also mentioned a new website sponsored by Blackmagic Design where Blackmagic shooters can feature their work. Check it out at splicecommunity.com
Fremont, CA – August 2, 2013 – Blackmagic Design today announced a new lower price for the award winning Blackmagic Cinema Camera to US$1,995.
Now in the hands of thousands of film makers all over the world, the Blackmagic Cinema Camera is globally recognized for its amazing 13 stops of wide dynamic range and 2.5K sensor for true digital film quality shooting. With RAW, ProRes™ or DNxHD™ recording, files can be opened directly in popular editing software without conversion! The multi award winning design has the features customers need to start filming straight out of the box including a super fast SSD recorder, rechargeable battery, and a large 5” LCD touchscreen. This large touchscreen monitor allows easy monitoring, metadata entry, camera settings and fast accurate focus.
Available in two models, customers can choose from either the EF or passive MFT lens mount, compatible with amazing optics from the world’s leading lens crafters such as Canon, Zeiss and more. For high end work, filmmakers can shoot in uncompressed 12 bit CinemaDNG RAW. The incredible resolution and dynamic range means that more of the scene is captured, giving greater creative control for Hollywood style color correction with the included DaVinci Resolve software.
“The response to the Blackmagic Cinema Camera has been incredible,” said Grant Petty, CEO, Blackmagic Design. “The tremendous support we received encouraged us to work even harder to make the camera available to more videographers and filmmakers. It’s amazing to see the projects that have already been completed and I can’t wait to see what the creative community delivers next!”
The Blackmagic Cinema Camera is available now from Blackmagic Design resellers worldwide.
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com