Canon U.S.A. Inc. launched a new multi-dimensional marketing campaign, “Long Live Imagination,” which centers on a unique collaboration with one of Hollywood’s most influential directors, and former star of TV’s Happy Days, Ron Howard…sorry Mr. Howard…couldn’t resist!
On May 22, Ron Howard and Canon U.S.A. invited photographers of all levels to submit their most imaginative photographs based on a series of movie themes for “Project Imagin8ion,” the first user-generated photo contest in history to ultimately inspire a Hollywood short film.
The “Long Live Imagination” site, designed as an interactive and engaging community for Canon users and photography enthusiasts, launched at www.youtube.com/imagination. The contest and this site will foster dialogue amongst the community, and directly with Canon, inspiring everyone to new levels of creativity.
A television commercial that takes place within Ron Howard’s mind’s eye will begin airing today. The spot will promote the “Project Imagin8ion” contest and online community. Consumers can visit www.youtube.com/imagination through June 14th and submit photos to inspire eight movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown.
Throughout the promotion, Ron Howard, with the help of Canon experts and the Project Imagin8ion community, will narrow down the submissions and select eight photos – one from each category. T
hese eight winning photos will become the basis and inspiration for a short film shot with Canon DSLR products that will premiere later this year in New York City with the winners in town for a red carpet event where they will have the opportunity to meet Ron Howard…just don’t call him Cunningham!