While you should always try your best to find a talented stylist for your indie shoot (movie, photo or otherwise), it’s sometimes just not possible or in the budget. Here’s a few tips that any director, cinematographer, talent, etc. can use to help make sure those on camera look their best at any budget.
All About the Face
The key to a beautiful shot is starting with a fresh, clean-looking palette. So flawless foundation is necessary for any look. Experts suggest beginning with a primer and moisturizer base to minimize pores and lines and allow the rest of the makeup to glide on effortlessly. Then, sponge on a full-coverage foundation that has long-wear capabilities and SPF (you don’t want your model getting sunburned if the shoot is outside).
Even the most beautiful skin has imperfections, so it’s a good idea to have several shades of concealer on hand. For red, ruddy skin, use a green-based concealer. For sallow, yellow skin, use a lavender shade of concealer. And to cover up blue or purple tones, like for under the eyes, use an orange-shaded concealer.
Although highlighter looks nice in person, it can make the talent’s skin look oily, so opt for a matte look that does not reflect too much light. HD powder is a must in many photo shoots because it reduces shine while giving the skin a “soft focus” look.
Less Isn’t Always More
In any shoot, makeup needs to be applied bolder than normal so that it actually shows up even in the face of strong lighting. A good piece of advice to remember is what looks good in person doesn’t always translate well in post or photos. Even if you’re going for a natural makeup look in your footage, it may take quite a bit of product to get the barely-there look.
For a no foundation look, you’re going to, in fact, need foundation (or powder, at the very least). Again, choose a matte, longwear foundation. Natural looks also do well with bronzer or a blush that matches the exact skin tone of the model when she flushes. Anything brighter and you run the risk of losing the natural look.
And don’t be afraid of false lashes! There are many different styles out there — from wispy and natural to full and glamorous — that can enhance any face (you may not even be able to tell the talent is wearing false lashes in the photos).
Great Hair, Don’t Care
A talent’s hair can make or break a shoot. Whether you’re opting for a sleek and smooth ‘do, or the style of your shoot calls for big, voluminous hair, using the right hair products to achieve your goal is crucial.
For a full-bodied look, hair should be washed and set with voluminizing products and dried upside down or with a round brush while drying away from the face. For sleek looks, restorative products, including shine serums, should be used liberally. And for outdoor shoots in humid environments, anti-frizz products are all but a necessity for any hair type.
Also, a fine-toothed comb and setting spray will need to be on hand, as even the tiniest strand out of place may be able to be seen in a photo. So continual smoothing and setting will likely be necessary.