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PVC: Entertainment Technology Expo 2013: Wrap Up

Expo Was Wellspring of New Product Debuts and Upgrade Announcements
The Entertainment Technology Expo of 2013 was filled with a variety of training opportunities, including time lapse tutorials as well as formal discussions of the 4K revolution.  It was also home to some surprising new announcements from the likes of Canon and Blackmagic Design.  If that wasn’t enough, there were other manufacturers on hand with cost effective 4K Displays, Thunderbolt storage solutions and even new lens solutions.

Here is just some of what we saw:

Paul McAniff on Canon’s upcoming C100 upgrade

Canon USA

Canon made a groundbreaking announcement at ETE 2013.  It wasn’t a new camera, but the opportunity to upgrade the C100 to include the new dual pixel sensor which enables the camera to take advantage of the auto focus feature popular in their new EOS 70D.  Essentially, for $500, you can now send in your C100, and Canon will replace the sensor.  This is particularly good news if you shoot news, ENG and especially sports.  To find out more, go to the Canon website

The QVW-2710 in action

Marshall Electronics

The QVW-2710 has four independent 3G-SDI inputs to enable users to view four channels at once in a quad view mode. Additionally the QV-2710 can accept an HD, 2K or 4K signal using one or more of the 3G inputs.  The QVW-2710 Quad-Viewer Monitor features an all-digital TFT-MegaPixel active matrix LCD system with 2560 x1440 (QHD) native resolution at 10bit picture depth and Ultra-wide gamut.  This monitor is great for field production, works well in the video village, a control room confidence monitor, a post production monitor for color grading and a master control monitor for critical evaluation of output.  Although it doesn’t have a Thunderbolt input, when paired with an AJA Io XT, the monitor should work well with the new MacPro.  This monitor allows you to cycle through the quadrants of the image for critical focus and color.  The QVW-2710 is covered by a 2 year warranty and is available through a variety of dealers.

For more information on the new QVW-2710 or all of the other great products from Marshall Electronics, go to their website at:


*See what else we saw including Carl Zeiss, Blackmagic Design, Cine Mills, Barbertech, Zylight, Azden and Akitio at:

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Written by Clint Milby

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