Jake Fruia
Sigma Photo recently held a grand opening for their new Burbank facility, where they’ll showcase their entire lens line, offer service and support and more. We spoke with Mark Amir-Hamzeh, the President of Sigma Corporation America at the launch event about what other services they offer at the facility, their plan for monthly events and more.
From Sigma: Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is pleased to announce the opening of its brand new west coast showcase in Burbank, California. A modern space for its world-class products, services and support, visitors can experience first-hand the popular Sigma Cine and Global Vision lenses through product demonstrations, seminars and special events. “Having a physical presence in the greater Los Angeles area has long been a vision of ours. The new west coast Sigma center has been years in the making and to finally open it to the public is very exciting,” said Kazuto Yamaki, CEO of Sigma Corporation. “We are thrilled to be a part of this creative community, and we look forward to the new relationships Sigma will develop with filmmakers and cinematographers, right in their backyard.”
About the Sigma Burbank Showcase
The new Burbank facility reflects Sigma’s commitment to the filmmaking community with a significant presence in the heart of the US film & television production scene. It offers a modern showroom where filmmakers can test out specific lenses to determine what fits their workflow best and connect with other industry professionals through engaging presentations and workshops. It will bring together Hollywood professionals and the next generation of cinematographers through student filmmaking group mixers, screenings of films shot with Sigma glass, and educational programs from Sigma and its partners. “Our high-end Cine and Art lenses are compatible with the latest full-frame camera sensors and can support workflows up to 8K. As the industry adopts new and advanced standards in image resolution, our technical team will always be available onsite and in the neighborhood to support filmmaker needs,” said Mark Amir-Hamzeh, president of Sigma Corporation of America.
Sigma’s presence on the west coast is a significant milestone for the company, its Authorized Dealer network and Sigma customers. For the first time its unrivaled service and support can be offered with more convenience for west coast cine and still photo dealers, order fulfillment will be faster than ever, and service appointments can be scheduled immediately with technical representatives available right onsite.
Sigma Burbank is located at 148 S. Victory Blvd., Burbank, CA 91502 and open during normal business hours during the week.
For more information, be sure to visit Sigma in Burbank, as well as at www.SigmaPhoto.com
