NEWARK, NJ (June 17, 2019)–At Northwest High School (Justin, TX), A/V production students in the school’s Creative Media Production Academy are tasked with delivering daily live broadcasts to every classroom in the complex. Their state-of-the-art TV production facility—the envy of professional broadcasters throughout the Dallas/Fort Worth market—is equipped with a full suite of Panasonic pro video equipment, including three AK-UC3000 4K/HD studio camera systems with an AK-HRP1000 Remote Operation Panel, as well as AW-HE130 and AW-HE40 HD pan/tilt/zoom cameras.
The students produce news segments with 10 AG-DVX200 4K handheld and eight AG-AC30 HD AVCCAM handheld camcorders. NHSTV’s daily 10-minute broadcasts are sent via webstream to campus classrooms and are also broadcast on YouTube™ Live. NHSTV has won Best Daily Live Show in the Southwest four years in a row, and has been cited as one of the top four student-produced newscasts in the nation.
Jeremy Rawe, Creative Media Production Coordinator, Northwest Independent School District, explained that approximately 110 students in grades 9-12 specialize in A/V Production, with other Academy pupils concentrating in Graphic Design or Commercial Photography. Rawe and a colleague utilize all the Panasonic gear as the basis for their instruction in A/V Production I and II classes, with second-level students ready to go to work for NHS TV.
Rawe said that the Creative Media Production Academy has been in existence for 10 years, and that the students have used Panasonic professional video cameras throughout the life of the program. When he saw the AK-UC3000 at an industry trade show, Rawe quickly determined that the 4K/HD camera system would be the ideal choice as the heart of NHS’ new television production facility, which was completely renovated last year.
He said, “We have ambitious goals at the Academy—to ensure that our students arrive at college focused, prepared to succeed and already equipped with life skills supportive of whatever field they choose—and we wanted equipment commensurate with these objectives and able to make our newsroom as true-to-life as possible.”
“Obviously, our students enter the Academy as amateurs, so the UC3000’s looking good right out of the box and being intuitively operational is invaluable,” Rawe continued. “The focus assist is an awesome feature to help the operators pull focus—it has even made things easier for some our kids who have vision issues, letting them participate fully in the program.”
Rawe noted that the AW-HE130 is installed in the studio high on the wall above the set for overhead angles, and the AW-HE40 is positioned in the control room, primarily for viewing by the the teachers as they monitor, supervise and coach the student-run broadcast.
While NHSTV’s broadcast workflow is currently built around the 1080p format, Rawe said that the school’s most recent investment in Panasonic equipment—especially the AK-UC3000s and AG-DVX200 camcorders—will future-proof the program for another 10 years and support an eventual move into 4K production.
Rawe added that, as the video producer for the high school’s sports stadium, he is also deploying Panasonic AJ-PX380 AVC-ULTRA should-mount camcorders to cover up to 20 football games a year.
Digital Resources Inc., Southlake, Texas was responsible for the design and installation of the equipment at Northwest High School.
For more information about Northwest High School’s Creative Media Production Academy, visit https://www.nisdtx.org/cms/. To watch NBC affiliate KXAS-TV’s coverage of the Academy, see https://www.nbcdfw.com/news/local/Student-Run-Newscast-Wins-Best-in-Southwest-509032961.html.
About the AK-UC3000 4K Camera System
Targeted at studios and productions requiring high-end functionality at an affordable price, the UC3000 (with the AK-UCU500 CCU unit) outputs a UHD signal (3840 x 2160 at 59.94p, 50p, 29.97p, 29.97PsF, 25p, 25PsF, 23.98p, 23.98PsF), while also delivering superb picture quality in HD. High dynamic range (HDR) is also possible for either HD or UHD images and there are no additional licensing fee requirements for UHD or HDR. The camera’s B4 mount accommodates the gamut of existing 2/3-inch lenses to maximize customers’ return on their investment in existing lenses, and allows a wider and more economical choice of glass for sports, concerts and similar applications.
For more information about Panasonic professional video products, visit http://business.panasonic.com/products-professionalvideo or contact Panasonic at 877-803-8492.
About Panasonic System Solutions Company of North America
Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes—for our customers and our customers’ customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic’s business products and solutions visit https://na.panasonic.com.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2018, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com/us.
For more info on the AK-UC3000 4K/HD Camera, be sure to visit https://pro-av.panasonic.net/en/products/ak-uc3000/index.html