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Photokina 2014: Zeiss Leaks New Product Info

Photokina is upon us, and Carl Zeiss is slowly leaking info about new product announcements. But, if you really want to know what they’re planning, you’ll have to do more than shout out conjecture and speculation. If you want their secrets, you’ll have to work for them.  
Leading up to Photokina, Zeiss will issue a series of challenges. Every time you meet one of the challenges, you’ll find out a little bit more about what they are releasing at the show.

The Carl Zeiss Booth from last year’s Photokina

For the first challenge, you’ll need to take a portrait of your Zeiss lens or at least a Zeiss lens. They’re looking for mere snapshots, but images that are both unique and skillfully produced.
Once you’ve taken your picture, simply upload it to their twitter account with the the hashtag #ZEISSphk14, or their facebook page.
I’m not sure what exactly Zeiss is planning for Photokina 2014, but with all this teasing, I’m expecting something very big.
To find out more, go to the Zeiss blog at:
Follow Zeiss on twitter:  @carlzeisslenses
Like Zeiss on Facebook at:
Find out more about Photokina at their website:

Here’s more from the Carl Zeiss Blog:

On the Way to Cologne – portrait of your ZEISS lens
Know even before photokina what we’ll show this year?
Participate in our game!
To pass your time before photokina, we thought of a little game. For every challenge solved you receive a snippet of our image. Thus as we go along you get hints to our new products that we will present at this year’s photokina.
Skillfully stage your ZEISS lens!
There’s a certain magic about portraits. And for ZEISS fans their lens is an indispensable tool. Why not combine these two? Skillfully stage your ZEISS lens – maybe take its portrait from an unusual perspective. Then share the photo on our Facebook page or on Twitter (@carlzeisslenses) and thus get the next information snippet.
With every challenge solved you receive another part of the image
It’s that easy to participate in our game to receive further information snippets:

  1. Like ZEISS Lenses on Facebook (www.facebook/carlzeisslenses) or follow us on Twitter ( There you’ll always find the current challenge
  2. Post your solution in the comments (Facebook) or as a reply or @mention (Twitter; @carlzeisslenses). For that purpose use the hashtag #ZEISSphk14.

Send us a private message if you have participated in the current challenge. We’ll send you the corresponding part of the image solution as an answer approximately one day later.
We’re looking forward to many participants and an exciting photokina 2014!

Written by Clint Milby

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