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Pixels Of Fury LA: Derick Rhodes Of Shutterstock & How They Brought POF To Life

Pixels Of Fury LA: Derick Rhodes Of Shutterstock & How They Brought POF To Life

Our final interview from Pixel Of Fury is with Shutterstock’s Derick Rhodes. During our interview, Rhodes let us in on what it takes to get the right editors to compete in an “X Games” of post production and throw a straight up party at the same time.  He also let’s us in on the future of Pixels of Fury for editors.

Rhodes points out that this is their first video oriented Pixels Of Fury contest, as they’ve been holding ones for still image editing for a few years now. So this Pixels Of Fury LA was a sort of test run that they’ll use to determine whether or not they’ll hold more. Rhodes himself was surprised at the turnout, but judging by the attendance and everyone’s enjoyment, Shutterstock seems keen to continue doing these brand of events.

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As for how it all came together, the planning took around eight months. Shutterstock did a lot of testing for the the logistics of the event to peg down how much time to give the editors, and trying to find a challenging theme that was still open for creative interpretation. From there Rhodes went on his search for the five contestants, from reccomendations or answers to their call for editors on the internet, to Rhodes simply finding the editor’s reel online and liking what he saw. From that, Rhodes was able to bring in a group from “very different walks of life”: Jared Dort cuts trailers for a living, Daysha Broadway cuts for Keeping Up With The Kardashians, Nick Duke has commercial and music video experience, Peggy Davis is a feature film editor, and winner Chris May has a history of music video work.

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We’ve touched on it before, but it is worth mentioning that the contestants all had to not only cut together stock footage samples into a 30 second trailer, but also had to choose and download the clips in the first 45 minute round from Shutterstock’s site. All five did so with no trouble downloading each of their (on average) ten clips at the same time and off the same wifi network, speaking to Shutterstock’s site speed, live no less. This led Rhodes to make another good point about the common stigma placed on stock footage “It really demonstrates how far stock [footage] has come. People still, unfortunately, have some association with stock that are kind of out dated… We have almost 2 million clips on the site, we hav over 50,000 4K clips, and we get 12,000-15,000 new clips a week…Even though the concepts were not so straight forward as we saw tonight, they [the contestants] could find clips that worked.”

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There are currently more Pixels Of Fury events planned for the future, though the currently scheduled ones are all not video related like this one. As previosly mentioned, this was a testing ground for the video version of Pixels Of Fury. However Derick Rhodes is quick to say that they will hold more video versions in the future, though it will take a little bit of time to collect and analyze the feedback from the event to see what needs improvement. But everyone should keep an eye out for announcements on future events.

For more on the Pixels Of Fury Event, check out the rest of our coverage as well as visit www.Shutterstock.com/PixelsOfFury

 

***Check out more coverage of Pixels of Fury in LA here including interviews with winner Chris May and MC Dimitri Simakis

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