RED Digital Partners With Coca-Cola & Regal Films For Revived Student Filmmaker Program

The award winning filmmaking technology manufacturer joins two other giants to help “elevate the quality of student films” through the Coca-Cola® and Regal Films program, with IndieWire hosting a party at this year’s Sundance Film Festival to help introduce all involved.

Coca-Cola® and Regal Films Program for Student Filmmakers Announces Partnership with RED Digital Cinema

Program Celebrates New Collaboration at Park City Event

When: Saturday, January 21, 2017
Time: 2:00 PM – 4:00 PM MT
Where: Rock & Reilly’s 427 Main Street Park City, Utah
The Coca-Cola® and Regal Films program will be hitting the slopes of Park City as they announce a new collaboration with RED Digital Cinema (RED). Helping to elevate the quality of student films produced during the 2017 initiative, the partnership with RED gives participating students the opportunity to film using state-of-the-art digital camera equipment. This announcement will be celebrated with filmmakers and industry executives during The IndieWire Filmmaker Party Presented by Coca-Cola and Regal Films.
The IndieWire Filmmaker Party Presented by Coca-Cola and Regal Films will bring together industry executives, producers, directors, actors and studio heads to support the mission of the Coca-Cola and Regal Films program.  The event serves as an opportunity for filmmakers and industry leaders to learn about the program and how they can become involved in supporting and mentoring student filmmakers.
Coca-Cola and Regal Films Program Background
In 2016, Coca-Cola and Regal Cinemas (Regal) teamed up to announce the return of a student filmmaking initiative called the Coca-Cola and Regal Films program. Students from 25 top film schools were eligible to participate in the 2017 program.  Five finalists/teams (nine students total) from American Film Institute, Chapman University, UCLA, Elon University and New York University are competing for the 2017 grand prize as they create 35-second films about the movie-going experience.
A Red Ribbon panel comprised of entertainment industry experts, as well as Coca-Cola, Regal and RED representatives will choose the 2017 grand prize winner.  The Red Ribbon panel will judge the finalists’35-second films and determine the grand prize winner based on set criteria, including: creativity, creative fit to theme and tone, and entertainment value.
The grand prize winner will be announced at the CinemaCon conference in March 2017 in front of some of the biggest names in filmmaking.  The grand prize-winning film will make its on-screen debut in front of movie audiences on thousands of screens in Regal cinemas nationwide in spring 2017.
For more information on this year’s Sundance Film Festival, visit

Written by Jake Fruia

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