RED Studios was the scene, as hundreds of RED enthusiasts and filmmakers waited patiently for the announcement to begin. The guests in attendance weren’t the only people excited for the announcement as tens of thousands of fans logged on to the Red User Forum, crashing the data center and taking the web site down for a couple of hours.
Jim Jannard navigated the technical difficulties with class. As he began the presentation the wireless microphone began cutting out intermittently, so he ditched the mic and addressed the crowd directly.
Scarlet is a gorgeous camera. It’s a beautiful piece of industrial design that befits its feminine name. The camera is well specified, and would be right at home shooting a big budget motion picture. The limitations seems to be data rate, limiting high-speed capture at the highest resolutions. But in a picture without slow motion, there is really little or no penalty to using Scarlet versus Epic.
There was a collective gasp when they announced the $9750 price. A 4K camera, that shoots REDCODE RAW, with a Mysterium-X sensor, and ships this month for under ten grand?? There are colliding worlds of insanity here. RED are completely insane for selling this amazing camera for that price. And you’re completely insane of you don’t buy one.
And here’s a quick rip from their press release:
RED Digital Cinema has officially released its third industry-changing camera, the Scarlet-X. With burst modes up to 12 fps at full 5K resolution alongside 4K motion capture from 1-30 fps, the camera allows professional photographers and cinematographers to simultaneously capture motion footage and still content. Never miss a shot. Ever. Scarlet-X’s compact design, endless modularity and advanced feature set provide a future-proof solution catering to every shooter’s needs, leaving one-dimensional DSLRs and 1080p camcorders in its wake. Priced at under $10,000, Scarlet-X advances RED’s vision to democratize superlative cinema and professional photography.
Scarlet-X comes standard with a Canon EF or PL mount, which can be swapped easily using Scarlet-X’s interchangeable lens mount system. Panavision, Anamorphic, and Nikon lenses are also compatible with the camera, providing ultimate freedom when it comes to creative decision-making. The addition of HDRx reaches up to 18 stops of dynamic range, bringing digital images closer than ever to the natural perception of the human eye.
With the innate ability to capture 5K REDCODE RAW stills and true 4K motion footage, Scarlet-X produces visually lossless files that can easily be graded and finished. Combining all of the finest qualities of cinema and photography into one camera, Scarlet-X allows the customer to have the best of both worlds. Compromise nothing. Shoot everything.
RED clobbered the competition today in the burgeoning market of affordable true cinema quality cameras. If you have any doubt, I can assure you … Scarlet is the one.
Check out all of the specs and details at: www.red.com/products/scarlet