SAN DIEGO — June 24, 2020 — Sony Electronics Inc. today announced that Sony Corporation will be making several donations to leading organizations in the production industry. These donations are designed to help mitigate disruption of the creative community as a result of the COVID-19 pandemic.
Funding for this worldwide program will be provided by the “Sony Global Relief Fund for COVID-19,” which was established in April 2020 to help those affected by the pandemic. Funds will be contributed globally to various organizations in North America, Europe and Japan and will also be used at a regional level to support Sony’s Imaging PRO Support program.
The donations will be used by recipient organizations to help ease the financial hardships affecting industry creators, including cinematographers, camera operators, camera assistants, digital imaging technicians and many others who create media for sports, movies and episodic content. The organizations that will be receiving financial support in North America include:
Globally, Sony will also invest in financial assistance for Sports Video Group Europe, IMAGO and Japan Society of Cinematographers.
“In these challenging times, we are eternally grateful to healthcare workers, essential workers and others on the frontline of combating this pandemic and supporting the essential needs of our society,” said Mike Fasulo, president and chief operating officer, Sony Electronics Inc. “Content creators are the critical backbone of the entertainment ecosystem, and Sony’s business success is tied very closely to their well-being. We are gratified to lend Sony’s support to organizations enabling creators to continue their artistic expression, and we look forward to seeing the results of our shared collaboration.”
“The ASC is immensely grateful for Sony’s donation, coming at a time when cinematographers and the entire film-making community are under such pressure from the pandemic,” said Terry McCarthy, CEO of the American Society of Cinematographers. “The funds will help us to produce an online video series about cinematographic topics, provide employment to those directly involved, and help a broader audience learn about the principles of cinematography.”
“I want to thank Sony for their significant donation to the Local 600 Hardship Fund, which is administered by The Actors Fund, to provide aid to so many of our members who have suffered financially during our industry’s shutdown,” said John Lindley, ASC, president of the International Cinematographers Guild – I.A.T.S.E. Local 600. “Behind the corporate logo, there are individuals whose desire to lend our members a hand is inspiring and brings us all closer together. Sony’s unwavering support of our craft during a period of dramatic technological changes has now been matched by their generosity, and I look forward to continuing our longstanding relationship as our members get back to work.”
“The International Cinematographers Guild is thrilled that Sony Electronics is giving back to the film and television industry in Canada,” said David Rumley, business representative, International Cinematographers Guild – Locals 667 and 671. “Their generous donation to The AFC (formerly The Actors’ Fund of Canada) will help many members of our community. With film production shut down across Canada, The AFC has been a crucial lifeline for workers that need immediate assistance.” Michelle Yardley, president of Local 669, added, “Since March 14th, The AFC has distributed more than $800,000 to film workers and continues to provide emergency funds. The need has never been greater, as this amount is four times its normal yearly disbursement. Local 667, Local 671, and Local 669 have continued our support of The AFC in this trying time, and we thank Sony Electronics for stepping up and making a difference.”
“We would like to thank Sony for its overwhelming support of sports production professionals who are facing tough times due to the Coronavirus pandemic,” said Ken Aagaard, chairman, SVG Sports Broadcasting Fund. “Sony’s generosity points to the strong bonds that unite our industry during times of crisis and can help those in need. With Sony’s support, we will be able to make a difference for sports production professionals and their families who find themselves challenged in unprecedented ways.”
Beyond the COVID-19 pandemic, Sony remains committed to furthering its support of creators and their activities. Existing Sony Imaging PRO Support members in North America can continue to take advantage of the recent complimentary six-month extension of benefits, which helps to reduce creators’ ongoing operational costs.
For more information about the Sony Global Relief Fund for COVID-19, please visit https://www.sony.net/SonyInfo/csr/community/covid19_fund
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.