Sony Opts Out of October Tradeshows

Sony has announced their decision to withdraw from tradeshows in October 2021, such as NAB and InfoComm, citing the ever changing COVID-19 situation. Sony’s Pro Division President, Theresa Alesso, released the following statement: 

“Sony Electronics has been closely monitoring the evolving situation of the COVID-19 Delta variant. With October on the horizon, we’ve considered the unprecedented circumstances and made the difficult decision that we will not be participating in person at next month’s NAB Show or InfoComm. While these events are an important forum to reach our customers and introduce new products, this is a choice we made to ensure we’re putting our employees’ and our partners’ health and well-being first.  As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate and engage with our customers and partners in interactive, accessible ways that allow us to safely deliver exciting product news and updates to a wide online audience. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.

Additionally, we’re excited to announce that Sony will be hosting a press conference at NAB Show, in conjunction with the NAB, prior to the show’s opening.  Please join our online event on Sunday, October 10 at 9am PT/12pm ET at and, where we’ll unveil and showcase Sony’s latest professional innovations.”

This is just another evolution of trade show delays, withdrawals and cut backs in response to COVID-19 as companies face business and ethical dilemmas to navigate today’s landscape. Only time will tell what direction our industry will go next.

Written by Jake Fruia

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