Today, Blackmagic announced a price drop for both models of their Studio Camera.
The decision to make the component a user installed option allowed Blackmagic to drop the price of both Studio Camera models. This makes the price for the HD Blackmagic Studio Camera now $1,695 ($300 price cut), and the Ultra HD Blackmagic Studio Camera 4K model is now $2,495 ($500 price cut).
Blackmagic says this decision is the result of customer feedback, as many Studio Camera owners weren’t using the optical fiber connection. Now, if you need that aspect of the camera, you simply purchase any SMPTE standard optical fiber SFP module and plug it into the camera.
For more information on the change, see the press release below. For more on the Blackmagic Studio Camera, be sure to visit www.BlackmagicDesign.com/BlackmagicStudioCamera
Blackmagic Design Announces New Lower Price for Blackmagic Studio Camera
Optical fiber is now a user installed option, allowing for a lower retail price!
Fremont, USA – August 14, 2015 – Blackmagic Design today announced it will make the optical fiber connection on its Blackmagic Studio Camera models a user installed option allowing the company to reduce the retail price of the camera. The HD model will reduce in price by $300 and the Ultra HD model will reduce in price by $500.
Based on user feedback, many customers are not using the optical fiber connection and had asked if a model without this premium and costly option could be released. With the optical fiber now excluded from the camera, the camera can be sold for a lower price. This suits the many customers who simply want to use the camera via its regular BNC SDI connections. The SDI connections on the Blackmagic Studio Cameras feature cutting edge technology and are 12G-SDI for up to 2160p60 on the Ultra HD model.
When a customer decides they want to add optical fiber, they simply purchase any SMPTE standard optical fiber SFP module and plug it into the camera. This then allows extremely long cable lengths which means that cameras can get close to the action and be located as far away from the switcher as required.
The HD Blackmagic Studio Camera model is now $1,695 and the Ultra HD Blackmagic Studio Camera 4K model is now $2,495. Both models are available now, from Blackmagic Design resellers worldwide.
Blackmagic Studio Camera is one of the most advanced broadcast cameras for live production because it includes features specifically targeted at the requirements of live production, such as large viewfinder, talkback, tally, user installed optical fiber and a super strong metal design.
Inside the incredibly tough and lightweight magnesium alloy body, the Blackmagic Studio Camera features a very large 10” viewfinder, long duration 4 hour battery, talkback, tally indicators, phantom powered microphone connections and built in SDI connections. The Blackmagic Studio Camera includes a massive 10 inch screen that allows incredible creativity when framing and accurately focussing. The viewfinder’s LCD is extremely bright and has a very wide viewing angle so it is perfect for use even in direct sunlight.
The Blackmagic Studio Camera features an active Micro Four Thirds lens mount that is compatible with an incredibly wide range of lenses and adapters. This allows customers to use high quality photo lenses for smaller setups or fixed camera use.
The Blackmagic Studio Camera supports the tally SDI standard used on the ATEM range of live production switchers and tally lights illuminate automatically with a light on the front for talent, and a light above the viewfinder for the operator, making it easy for the cast and crew to see which cameras are on air. To allow independent operation when there is no power available at the camera location, the Blackmagic Studio Camera also includes a massive 4 hour battery that means the camera has enough power for use on long live productions as well as setup time before the event starts.
Blackmagic Studio Camera HD is available now for US$1,695 and the Blackmagic Studio Camera 4K is available now for US$2,495 from Blackmagic Design resellers worldwide.