As we published in the past, NAB 2020 has been keeping a close eye on the Coronavirus event sweeping the US. Now, NAB has released another update, describing their efforts to reduce risk of the Coronavirus, even as the number of exhibitors dropping out of the show continues to rise.
The current list of exhibitors includes:
Adobe’s withdrawal means a large hole in the real estate of the convention’s South Hall, as Adobe has grown to two very large booths over the years and AJA has occupied a sizeable booth in South Hall as well. Similarly, RED was poised to return with booth space for a demo area, also in South Hall. However, RED President and Co-Owner Jarred Land recently posted on Facebook regarding their attendance:
“We (RED) cancelled the build out of our demo area last weekend and any of my staff can skip going if they want to… Obviously I am making safety of my staff and their employees a priority, so attendance is at their own discretion and only they get to make that decision. What happens to our space at NAB we just gotta wait and see what happens in the next 6 weeks.”
With roughly five weeks to go until the show, these next few weeks will be crucial in seeing how the makeup of the show develops. What we won’t know until showtime is how the Coronavirus epidemic will affect potential attendees and their willingness to travel. Even if no more exhibitors drop out, attendance is sure to drop exponentially the longer it spreads and as the number of travel bans increase.
NAB does seem intent to move forward for now, despite other events (SXSW, PBS TechCon and many more) canceling outright. They have introduced a number of countermeasures, even implementing a “No Handshake” policy and having extra staff on hand to constantly wipe down and clean the onsite bathrooms. Partnered with the Las Vegas Convention Center, NAB’s onsite measures include:
“State and local authorities in Southern Nevada are also monitoring the situation closely, and are well prepared to support any public health needs in the area:”
NAB has not yet responded to our request for comment. However there is plenty more to keep track of and we will, of course, be keeping an eye on the situation ourselves and updating as the situation develops. So be sure to visit NAB’s Coronavirus Updates and Resources page: https://NABshow.com/2020/attend/onsite-services/coronavirus-update-and-resources/