Today we have another interview from the Transvergence Summit, this time with Rich Silverman, an Emmy-winning
transmedia writer who’s worked on some of the most notable transmedia campaigns in the industry. He is perhaps most known for his work on Heroes Evolutions, the online universe created for the since cancelled show Heroes. However others may be interested to learn that he was a member of the team that ran the ‘Why So Serious?’ campaign for The Dark Knight. While those two efforts alone are impressive, Silverman’s resume is filled with more and more inspired projects in transmedia.
It is these efforts that Clint Milby’s interview focuses on, and more about his background and varied skill set. Silverman really describes the essence of transmedia, and how it works with story based, entertainment marketing. Silverman is a very interesting person, with a very interesting career, which all comes together for a very interesting interview.
*Interview shot with the Blackmagic Cinema Camera